The £20 Boots anti-ageing serum that is so effective, it's like gold dust in the UK

Beauty buffs are rushing to Boots to stock up on an anti-ageing serum that went viral in America, and is like gold dust in the UK. Despite being at the top of many skincare fanatics wanted lists, the potent youth defying serum isn't available to buy anywhere else in the UK, other than at Boots.

Olay's newest innovation claims to be one of its most powerful face serums yet, as it contains five benefits in one product. It works to combat five of the most common issues we all have with our skin, and promises to promote; better skin texture, more even-looking skin tone, firmer skin, smoother visible lines, and long-lasting hydration.

A 30ml bottle of Olay Super Serum normally costs £39.99. But for a limited time, it has been slashed to £19.99 at Boots - saving beauty obsessed shoppers a hefty £20. Elsewhere, the serum is being sold for considerably more on eBay - as some don't realise it's readily available at Boots, and on sale at that, so don't get caught out.

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The concentrated formula has been supercharged with five potent ingredients, which will penetrate deep into the skin's surface, while absorbing quickly without leaving a sticky or tacky feeling. Containing a mixture of anti-ageing skincare heroes Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, and Alpha Hydroxy Acid (AHA), Olay Super Serum has been clinically tested across diverse skin tones and types.

It's suitable for every skin type, whether it be normal, oily, dry or