Taylor Swift's Las Vegas Super Bowl visit is 'a win-win for everybody': celebrity chef

Celebrity chef Bobby Flay tells Fox News Digital he’s ‘all for it’ when asked about how the couple’s relationship will impact Super Bowl LVIII.

Celebrity chef Bobby Flay is dishing on Taylor Swift and Travis Kelce’s relationship ahead of the 2024 Super Bowl. 

While the mega pop star plans to fly to Las Vegas from Japan, where she is performing on her Eras Tour, to support boyfriend Travis Kelce and the Kansas City Chiefs in the 2024 Super Bowl, Flay shared Swift’s effect on the NFL. 

"I think it's a win-win for everybody. I love it. I think it's great," Flay told Fox News Digital.

TAYLOR SWIFT TO ATTEND SUPER BOWL TO SUPPORT TRAVIS KELCE, KANSAS CITY CHIEFS: SOURCE

Taylor Swift's Super Bowl connection is a win-win for everybody, says Las Vegas celebrity chef. (Getty Images)

"Some people are like, ‘Oh, it takes away from the purity of the game.’ Who cares? This is an amazing sporting event."

Swift’s impact on the NFL has drawn fervent reactions from both sides — "Swifties" who are mega fans of the pop star and NFL lovers who also like her music.

Flay continued to tell Fox News Digital that the Swift effect is an "amazing thing" for both Swifties and NFL fans.

WATCH: BOBBY FLAY SAYS TAYLOR SWIFT, TRAVIS KELCE’S RELATIONSHIP IS ‘A WIN-WIN’

"I think it works both ways," Flay explained. "Taylor is bringing all her fans who are not NFL fans to the NFL. … The NFL scored. … They got the Chiefs in the Super Bowl."

He added that Swift’s connection to the Chiefs is getting her "even more market share if that's even possible" as NFL fans start to become fans of the "Bejeweled" singer.

TAYLOR SWIFT SEAMLESSLY BLENDS WITH KELCE FAMILY AND TEAM: ‘REACHED THE SUPER BOWL IN HER ROOKIE YEAR’

Flay shut down haters and said, "It's