Super Bowl commercials - The best of this year's million-dollar spots

Watching Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams also means we get to watch all the star-studded, sometimes funny, sometimes odd commercials for everything from beer to cars to travel sites.

For a 30-second ad during the Super Bowl, some advertisers have paid as much as $7 million, according to NBC, which broadcasts this year's game. The average cost is $6.5 million, up from a $5.6 million average for 2019 and 2020.

Some commercials won't just feature household names, but also athletes who could be the next generation of stars. Here's a look at some of the commercials.

Shedeur Sanders, a son of Deion Sanders and quarterback at Jackson State, stars alongside his dad to see who gets stronger by eating Oikos Greek yogurt. Shedeur Sanders recently became the second college athlete to sign a name, image and likeness deal with Gatorade.

Are you strong enough to out-strong dad strength? Is <a href=«https://twitter.com/ShedeurSanders?ref_src=» https: www.espn.com>@ShedeurSanders

strong enough to out-strong his dad, <a href=«https://twitter.com/DeionSanders?ref_src=» https: www.espn.com>@DeionSanders?​