SportyBet, LaLiga Africa collaborate to enhance fan experience

SportyBet and LALIGA have announced a multi-year partnership, which makes the firm the new ‘Official Betting Partner’ of the Spanish league across Africa.

Effective this season, the agreement firmly establishes SportyBet as the leading sports betting platform in the region, marking a new chapter in its mission to deliver world-class football content to fans across the continent.

The partnership will kick off with an unforgettable launch event in Africa featuring one of LALIGA’s most iconic ambassadors, a football legend recognised worldwide.

Among the most prominent LALIGA ambassadors are legends like Malian star Frédéric Kanouté, David Villa, Luis Figo, Samuel Eto’o, Carles Puyol, and Iker Casillas.

SportyBet said it would take LALIGA betting experiences to new heights, introducing cutting-edge features that are unique in the sports betting world.

“Fans can look forward to innovative, first-of-their-kind betting options that will redefine their interaction with the game, offering unprecedented engagement and excitement.

“As part of this partnership, SportyBet will gain prominent exposure during LALIGA match broadcasts, with advertising billboards and cam carpets displaying the brand around the stadiums,” the firm said.

According to the Vice President of Media, Marketing, and Business Development at SportyBet, Elías Gallego, the partnership represents a powerful alignment between its leadership in the African market and LALIGA’s immense potential to grow its footprint across the continent.

The Executive General Manager of LALIGA, Jorge de la Vega, said partnering with SportyBet is an exciting milestone for the league, as it continues to expand its global footprint, particularly in Africa.

He said: “This collaboration not only