Southampton sensation Armando Broja's value 'going up and up'

Southampton are unlikely to splash the cash to tie Armando Broja down to a permanent deal from Chelsea as it goes against chief executive Martin Semmens’ development plan, according to The Sun journalist Tom Barclay.

Broja joined Saints on a season-long loan from the west Londoners last summer and his impressive form has led to plenty of interest from the south coast club and other suitors.

Southampton boss Ralph Hasenhuttl has confirmed the club will hold talks with Broja, his agent and Chelsea ahead of potentially making a big-money bid in the summer.

It is understood that Saints entered discussions with the frontman’s parent club during the January transfer window but, with Chelsea still to decide on whether to keep Broja at Stamford Bridge, an agreement could not be reached.

But Southampton are not the only interested party because German giants Bayern Munich and Borussia Dortmund have emerged as the 20-year-old’s latest admirers this week.

Arsenal are also monitoring Broja’s situation after failing to welcome reinforcements to the Emirates Stadium during the January transfer window.

Broja is known to be on West Ham United’s radar as well, with his Southampton performances clearly catching the eye.

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Barclay has serious doubts over whether Southampton will be open to meeting Chelsea’s demands for Broja.

The journalist feels the striker’s value is continuing to increase thanks to his fine form at St Mary’s and Semmens would prefer to discover another hidden gem than spend big.

Barclay told GIVEMESPORT: “With every passing performance, I think it’s becoming harder and harder. A permanent deal definitely looks really difficult because his value is going