Sol de Janeiro announce new body cream that has been compared to £215 perfume

Calling all Sol de Janeiro Bum Bum cream fans as the Brazilian beauty brand are launching a brand new body cream that customers are already in ‘love’ with.

Available at the end April from Cult Beauty, it will in come in two different sizes (75ml and 240ml) - with prices starting from just £20 and up to £44.

Sol de Janeiro’s moisture-rich, elasticity-boosting Beija Flor Elasti-Cream for the body, leaves skin visibly plump, deeply replenished and velvety-soft, even areas that are prone to moisture loss and crepiness - like around the neck and chest.

What we love most about this cream is that it’s been clinically proven to boost skin’s key building block–collagen, for firmer looking skin - now who wouldn’t want that?

This daily nourisher unites high performing ingredients like Cacay Oil, a gentle retinol alternative, and Plant-based Collagen to form a bounce-back network that boosts cell turnover and collagen while delivering deep moisture for peak-functioning skin.

The result? Your skin is deeply hydrated, soft and resilient to signs of aging. This is the Sol de Janeiro secret to the bouncy, velvety-soft, youth-kissed skin we want right now – and always!

For those that have managed to get their hands on a tub in the states already, they have been quite to tell their friends and social media followers how much it smells similarly to the Parisian perfume house, Maison Francis Kurkdjian - and the ever so popular Baccarat Rouge 540.

Here in the UK, a bottle of the powdery soft fragrance will set you back £215 for 70ml - which is far more expensive than Sol de Janeiro’s Beija Flor Elasti-Cream for the body.

Sol de Janeiro’s beauty brand is about harnessing the power from the latest, and greatest ingredients - fresh from