Shoppers say buying these five beauty dupes can save you over £100

TikTok can make a beauty product go viral overnight, but with the cost of living crisis tightening people’s budgets, not all of us will be able to splash out on the latest high-end products taking over our feeds.

Beauty retailer LookFantastic has noticed the demand for dupes is growing, particularly for brands like Charlotte Tilbury, with dupe searches up by 200 per cent, and ‘Dior makeup dupes’ up by 100 per cent.

For those looking for similar products that give the same bang without having to spend big bucks, the online beauty store has scoured the market to reveal the best affordable dupes of some of the most viral high-end products of 2022.

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All of these viral high-end products would set you back £141, but by swapping to the affordable alternatives, you can save yourself £106.81 and get yourself a full face of makeup essentials for just £34.19

They’ve even found that in some cases, the affordable alternative is more popular than its expensive counterpart.

High-End Viral Product: Fenty Gloss, £18.00

Dupe: Maybelline Lifter Gloss Plumping Hydrating Lip Gloss: £8.99

The clear, shimmery and pout-perfecting look of the Fenty Gloss Bomb made it go TikTok viral but, costing £18.00 a pop and regularly being sold-out, beauty fans discovered the Maybelline Lifter Gloss to be the £10 cheaper alternative that lets you replicate the renowned Fenty pout.

The outcome is so similar, that the Maybelline gloss is now more popular than the Fenty Gloss on TikTok. Whilst the #FentyGlossBomb has 22.6 Million views, the #MaybellineLifterGloss storms ahead with a massive 48.3 Million views.

Manchester Evening News tried out the