Shoppers rush to buy £40 'FitBit rivalling' smartwatch that can aid weight-loss in summer sale

Smartwatches are one of the most sought-after pieces of tech, especially for avid fitness fans who can track their health, exertion and heart rate while being fully synced to their mobile device...even if you leave your phone at home. While the newest high-end Apple Watch 9 or Samsung Galaxy Watch 6 will cost hundreds of pounds, there's another option for those on the look for a basic gadget.

The FutureFit Ultra 2 may just be the right device for tech fans looking to cut the price they pay at the checkout. It's worlds away from any Google Pixel Watch, GalaxyWatch or Apple Watch but still offers reliable tracking. And all for a much more affordable £39.99.

It's all thanks to deals site Wowchers current WOW sale, which comes to an end this Sunday after a whirlwind week of price drops and discounts. And the Ultra 2 smartwatch, packed with wireless Bluetooth and a 1.85 inch screen size is now the cheapest price.

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The Bluetooth will allow users to connect to their phone or tablet and it has an integrated fitness tracking app that'll allow you to keep an eye on your health goals. Plus, the deal is marginally cheaper than Amazon's £41 price, but doesn't come with the benefit of free next day delivery for Prime customers. As Wowcher describes an 'ultra-portable design'.

The deals site says: "Enjoy the lightweight design wherever you go. The portability of the HiFuture FutureFit Ultra 2 is perfect, whether you’re on the move, at the gym, or managing daily tasks. Its sleek and lightweight design