Shoppers are rushing to Sainsbury's to buy 'coat of the season'

Fashionistas are flocking to Sainsbury's for what is being dubbed as "the coat of the season". The wool-look trench coat, a steal at just £45, is quickly becoming renowned as an affordable option comparable to high-end brands.

TikTok's lifestyle influencer Lucy Georgina (@lucygeorgina. g) couldn't contain her excitement for this find, sharing footage of herself sporting the trendy outerwear.

With not one but two coats in different shades secured, the olive green version has won over Lucy's heart. She highlighted its suitability for layering - a must-have feature for the ever-changing British autumnal climate.

Offered in brown, olive green, and grey hues, the trench from Sainsbury's boasts classic features such as a neat collar, top button closure, handy side pockets, and a flattering waist belt. According to Sainsbury's style prophets, these are exactly the sort of versatile details that make it a wardrobe essential.

Lucy had previously set her sights on a similar piece from Cos but ultimately found her match at Sainsbury's. Expressing her delight, she enthused: "It is dreamy, it's from Sainsbury's can you believe it? I feel like when people find out about these coats, they are going to sell out really quickly. So, run to Sainsbury's! ".

Her fervour has been contagious across social platforms, with numerous followers champing at the bit to grab one. Comments poured in praising the discovery, including one user who hailed it "a fantastic find", while another delightedly mentioned that a petite version was up for grabs in brown.

The rising popularity of supermarket fashion is clear, as more shoppers discover stylish yet budget-friendly options while doing their grocery shopping. With quality and affordability at the