See Amsterdam's newest campaign urging drunken British tourists to 'stay away'

Planning a messy trip to Amsterdam? Think again, because the Dutch capital will not be welcoming

The famous European city has launched a new campaign discouraging British party tourism.

Amsterdam draws around 20 million tourists a year - many of whom are drawn by the city’s liberal drug laws and well-known ‘redlight district’.

But locals are fed up with these badly behaved visitors. The new ‘stay away’ campaign is the latest in a series of initiatives to clamp down on their rowdy behaviour.

"Visitors remain welcome, but not if they misbehave and are a nuisance. Then we as a city say: rather not, stay away," Deputy mayor Sofyan Mbarki said.

“To keep our city livable, we now opt for limitations instead of irresponsible growth."

The online advertising campaign - initially targeted at British men aged between 18 and 35 - features a series of short videos depicting nights out gone wrong.

The 30-second clips are soundtracked by ominous music and police sirens. They are available to watch here.

The first video opens with a bottle smashing to the ground - a tell-tale sign of debauchery.

A young male actor, who one assumes is meant to appear drunk, is seen to be stumbling around.

He swears at the police, who waste no time cuffing him. He sits in the lock-up, head in hands, contemplating his actions. Was it worth the extra ten jagerbombs? Probably not.

In another video, A well-dressed - but drug-addled - young man is passed out on a park bench.

After an unseen good samaritan tries to wake him, paramedics rush to the scene.

The overindulgent tourist is rushed to the hospital, where concerned doctors huddle around.

“Coming to Amsterdam for a messy night + getting trashed = €140 fine + criminal record?” the ads ask.

“Stay away.”

The videos will be