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Saudi-based brand CORE named title sponsor of Formula E 2023 Diriyah E-Prix

RIYADH: Organizers of the ABB FIA Formula E World Championship races in Saudi Arabia have announced lifestyle company CORE as title sponsor of the Diriyah E-Prix this weekend.

The 2023 CORE Diriyah E-Prix double-header of races will take place on Jan. 27 and 28, and will be the Middle East debut of the GEN3 — the world’s fastest and most efficient electric race car.

“We’re absolutely delighted to confirm CORE will be the title partner for the upcoming 2023 CORE Diriyah E-Prix, that will host rounds two and three of season nine of the ABB FIA Formula E World Championship,” said Carlo Boutagy, founder and CEO of CBX, official promoter of the 2023 CORE Diriyah E-Prix.

“It’s great to have such a luxury brand partner associated with the race and we can’t wait to see the exciting new, lighter and faster GEN3 cars on-track under the floodlights in Saudi Arabia at this year’s event.”

As title sponsor, CORE will feature prominently across the 21-turn, 2,495-km circuit located within the historic town walls of the UNESCO World Heritage site on the outskirts of Riyadh. As the only night races on the ABB FIA Formula E World Championship calendar, the CORE Diriyah E-Prix will be illuminated with low-power LED technology.

Fans attending the races will see two iconic motorsport names — McLaren and Maserati — line up on the Formula E grid in Diriyah for the first time where they will compete with Porsche, Jaguar and Nissan among the 11 teams and 22 drivers.

The GEN3 is a major leap in technological development and innovation with engineers at the FIA and Formula E pushing the boundaries of EV development. Capable of a 200 mph (322 kph) top speed, the GEN3 is 53 kilograms lighter than the GEN2 with a smaller chassis optimized for

Read more on arabnews.com