Saudi Arabia's Public Investment Fund pulling the plug on LIV Golf funding after four years: report

Tim Brando tells Dan Dakich why he thinks LIV never grabbed the attention of American golf fans

Saudi Arabia's Public Investment Fund is pulling the plug on its LIV Golf funding.

The Wall Street Journal reported Wednesday that, after weeks of speculation, LIV Golf will be telling its players by Thursday that the Saudis will no longer be funding the league, founded by Greg Norman, after this season.

LIV Golf CEO Scott O'Neil all but confirmed the earlier reports this month.

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LIV Golf faces potential funding issues after being denied Official World Golf Ranking points, a development that may frustrate players.

"The reality is you're funded through the season, and then you work like crazy as a business to create a business and a business plan to keep us going. But that's not different from any other private equity-funded business in the history of man," O'Neil said ahead of the golf tour's event in Mexico City.

O'Neil reportedly sent an email to his staff amid the initial reports that the season would go "exactly as planned, uninterrupted and at full throttle," but plans apparently changed, and LIV announced its June tournament in New Orleans was postponed with a date to be determined.

O'Neil said the prospect of a new business plan "excited" him.

Scott O'Neil attends a press conference in Johannesburg to announce LIV Golf's return in 2027 on March 22, 2026. (Johan Rynners/Getty Images)

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I talked about some structural changes — they're coming. You can ask just about the 50 people I met at Augusta, I rolled out the plan. We have one, it might surprise some people..." he said.

"This