Sanabil Investments announces partnership with Saudi Arabia’s Al-Hilal football club

RIYADH: Al-Hilal, one of Saudi Arabia’s top football clubs, signed a partnership on Tuesday with Sanabil Investments, a company wholly owned by the Public Investment Fund. As a result of the deal, Sanabil Investments’ logo will be on the sleeve of Al-Hilal first team’s football shirts for the next three seasons of the Saudi Pro League, a media statement said.

Abdullah Abduljabbar, CEO at Sanabil Investments, and Abdullah Al-Jarbou, Al-Hilal’s CEO, signed the agreement in the presence of board members and executives from both parties. Al-Jarbou said: “This is an important partnership with Sanabil Investment, and we strongly believe that all parties will benefit tremendously from it, including our passionate supporters, partners and the investment community as a whole.” Abduljabbar said Sanabil Investments was pleased to sign the partnership agreement “in line with our commitment to develop a diversified national economy and build a vibrant community, through partnership of sports and entertainment events, empowering youth and enhancing the efforts undertaken to achieve the Quality of Life goals under Vision 2030.” The announcement comes as Saudi Arabia steps up its efforts to expand investment in key sectors such as sport.

The aim is to enhance contributions to the Saudi economy in line with the aspirations of Vision 2030. Abduljabbar added: “This partnership also embodies Sanabil Investments’ strong belief in the importance of promoting sports club sustainability initiatives and supporting the national sports strategy, which aims to develop the club economically and improve their financial position, enabling them to make outstanding achievements and participate in local and international sporting competitions.”