Salman Khan Roped In As Brand Ambassador Of Indian Supercross Racing League

After a path-breaking inaugural season that transformed India's motorsports landscape, the Indian Supercross Racing League (ISRL) announced on Wednesday the joining of Bollywood superstar Salman Khan on-board as its official brand ambassador. With his larger-than-life image and mass popularity, Salman Khan's endorsement of ISRL represents a game-changer, taking the league into a new age of mainstream sports entertainment. With his motorsport passion and connection with audiences from all generations, Salman Khan's presence will boost ISRL's reach, ensuring Supercross becomes a household name in India.

This partnership seamlessly blends with Salman's unparalleled fan base from urban hubs to rural hinterlands with ISRL's adrenaline-fueled spectacle, creating unprecedented visibility for the sport. More than just a thrilling racing league, ISRL Season 2 promises to be a complete family entertainment experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages.

Expressing his enthusiasm about the collaboration, Salman Khan said as quoted by an ISRL press release: "I am very excited to be a part of something I am truly passionate about--motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we are set to make Supercross a household name in India and elevate our riders to the global stage."

Veer Patel, Managing Director, ISRL, said: "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide