Sainbury's slashes price of 40 popular products - including cheese and yoghurt

Sainsbury's has slashed the price of more than 40 dairy products amid trending price cuts.

The supermarket reduced the price of items such as cheese, yoghurt, and cream by up to 60 per cent. The price changes will also not affect how much farmers will be paid.

It comes after competing supermarket such as Tesco, Aldi, Lidl, and Asda reduced the price of their milk products. More recently, Tesco slashed the cost of pasta and cooking oil in stores after dropping the price of 30 items, the Mirror reports.

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Rhian Bartlett, Food Commercial Director at Sainsbury’s, said: “With the rate of grocery inflation remaining at a record high, we want to do everything we can to help our customers manage their budgets and keep prices low on the products they buy most often. Whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers.

“As we see the commodity prices starting to fall for milk, we have lowered the price of over 40 own-brand products in supermarkets. From today, customers will be able to save as much as 60% on the price of a wide range of items including hard and soft cheeses, yoghurts and cream.

“We are also adding popular dairy products to our Nectar Prices campaign for the first time tomorrow, including customer favourites like Lurpak and Philadelphia. We are relentlessly focused on offering our customers the best possible value so they know that they are getting a great deal on their everyday staples when shopping with us.”

Here are some examples of products that have been reduced in price from today at Sainsbury's :

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