SABC concludes horseracing broadcast deal for daily talk show and premier live race days

Cape Town - The SA Broadcasting Corporation (SABC) and 4Racing have signed a major agreement to ensure the sport of horseracing is again accessible and available to the broader South African public on free-to-air television.

The agreement will see 4Racing produce and broadcast a daily 30-minute horse racing talk show called ‘Racing Today’ on SABC Sport from Monday to Friday over a three-year period for 50 weeks a year.

It will also see 10 of the country’s top showpiece horse racing events being broadcast live in prime time on SABC 3.

‘Racing Today’ will from April 2022 be available on the 24-hour SABC Sports Channel on the SABC’s Digital Terrestrial Television (DTT) service, on the Open View HD Channel 124 and on the TelkomONE streaming service.

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Fundi Sithebe, Chief Executive Officer of 4Racing said: “We are delighted to partner SABC in this multi-year deal to ensure the sport of horse racing returns as a regular addition to SABC’s premier sports programming. Having the country’s largest free-to-air broadcaster, with an audience reach of over 32 million across the country, helps us to fulfil our mandate to reach new audiences, grow participation in and knowledge of the sport, and make horse racing more accessible.

"Through the SABC’s coverage over the years of legendary South African horses like Wolf Power, Horse Chestnut, Jet Master, Sea Cottage and Pocket Power, and jockeys like Felix Coetzee, Michael ‘Muis’ Roberts, Pierre Strydom and Jeff Lloyd, horse racing became a premier sport and those horses and jockeys household names across the country.

The new daily talk show ‘Racing Today’ on SABC Sport will cover