Revenue generated from IPL goes back into the game, says BCCI secretary Jay Shah

IPL media rights tender likely next weekMUMBAI: For the third time in 15 years, the coveted media rights for the Indian Premier League (IPL) will go on sale. The BCCI is ready with the Invitation-To-Tender (ITT) for the 2023-27 cycle and is likely to bring it out next week. "Transparency" remains the keyword in the entire process and to ensure the same, the BCCI has gone ahead and decided to conduct an e-auction. BCCI secretary Jay Shah, who is overseeing the entire process, says he has little doubt the game's hottest property anywhere in the world will once again justify its ability to attract top-dollar in the India market, and globally. "Doing our best to acquire the justified value that a brand like IPL warrants is definitely on top of my mind. At the same time, we will also maintain complete transparency and that is one of the reasons why the media rights will be awarded through an e-auction," Shah told TOI this week. "You can gauge the popularity of the league and the confidence of the investors from the interest it generated and the valuation that the two teams attracted".

He further added: "The level of interest in securing this property is huge. We had deliberations and analysed different ways to conduct the tender process. We were very clear that the process we shortlist should fetch the league the right value it deserves while the process must remain transparent throughout. The e-auction will provide bidders with an equal and fair platform to stake their claims." The BCCI has further adopted unique features in tendering of rights this time, deciding to explore the digital platforms by inviting bids for multiple packages. In fact, to avoid any unforeseen circumstances emerging out of issues related to network