Renaissance woman - Kylie Minogue celebrates the huge success of 'Padam Padam'

Can’t get ‘Padam Padam’ out of your head? You’re not the only one.

Kylie Minogue is back with a bang with the catchy bop, set to be the tune of summer 2023 - and that’s despite the ‘Princess of Pop’ having just turned 55 and not achieving a top 20 hit in the UK since 2014.

Released in mid-May, ‘Padam Padam’ is here to mark the renaissance of the musical icon, who’s sold over 80 million records during her lifetime and holds the record as the highest-selling female Australian artist of all time.

The endlessly hummable song has not only seen Minogue top the UK Big Top 40 chart and earned her her first Top 40 hit in Australia in more than a decade, she’s also set to enter the U.S. pop rankings for the first time in over 20 years.

‘Padam Padam’s’ runaway success is not just down to the synthy dance music and adoration of the LBGTQ+ community, but its popularity on the social media platform TikTok.

Minogue is quite rightly being hailed as the ‘queen of comebacks’ across the music industry. There were thoughts that she had turned her back on her decades-long pop career to focus instead on her incredibly popular multi-million-euro wine company but, clearly, that’s not the case.

Gen Z has played a huge part in the resurgence of the star, taking ‘Padam Padam’ to their hearts and not least on TikTok, where some 48% of users are under 30.

The song was almost not a hit of such magnitude, thanks to numerous ‘youth’ radio stations who initially refused to give the track any airtime, wrongly believing it would only appeal primarily to older audiences.

TikTok famously has the ability to catapult artists to seemingly overnight success - take last year’s Eurovision standout Sam Ryder as just one example - and users choosing to upload videos with