Rams know the ring is the thing that will win LA

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When Kevin Demoff starts listing the reasons Los Angeles can be a Rams town again, it's pretty difficult not to buy what he's selling.

After all, the Rams' voluble chief operating officer has a tantalizing product to offer this week.

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The Los Angeles Rams have a star-studded roster, a charismatic young coach and a risk-taking general manager. They've played exciting, innovative football during a half-decade of winning seasons and championship contention, culminating Sunday in their second Super Bowl appearance in four years.

And that Super Bowl? It's coincidentally being played at SoFi Stadium, the Rams' 2-year-old home field and the stunning centerpiece of a multibillion-dollar football mecca being built by Rams owner Stan Kroenke.

"If it was a Hollywood script, it would get tossed out because no one would believe it," Demoff said.

All it's lacking is a triumphant ending that would cap this epic journey — and set up a bunch of sequels.

The Rams returned home to Southern California in 2016 with a grand vision that stretches far beyond the confines of their palatial arena.

They've already got a passionate local fan base — far bigger than what's perceived from uneducated national perspectives. But the Rams want to be the football peer of basketball's Lakers and baseball's Dodgers, two global sports brands and by far the two most popular sporting institutions among the roughly 19 million residents of the sprawling Los Angeles metropolitan region.

The Chargers, who arrived in 2017, share those goals, but the Rams have an enormous head start that could become nearly insurmountable Sunday. The Rams