Raising Cane's owner Todd Graves on how viral Tom Brady-Rob Gronkowski dunk tank came to be at Fanatics Fest

FOX Business' Madison Alworth reports live from Fanatics Fest in New York City, detailing the immense gathering of sports fans and athletes. CEO Lance Fensterman reveals that mega-stars such as Serena Williams and David Beckham are attending. The festival anticipates 200,000 attendees over its four-day run, showcasing its significant growth since 2022.

Fanatics Fest is a viral moment waiting to happen considering the plethora of superstars under one Manhattan roof, and perhaps the first one came on Thursday’s opening day at the Javits Center in the Raising Cane’s activation.

It was a legendary combination of Tom Brady, Rob Gronkowski and 500 gallons of Raising Cane’s famous sauce filled in a dunk tank. Brady, whose accuracy with a football is still unmatched, didn’t miss his target.

Gronkowski went splashing into the sauce, as Brady and Raising Cane’s owner Todd Graves joined the masses in celebrating one of the coolest moments to kick off Fanatics Fest.

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Todd Graves, Rob Gronkowski and Tom Brady attend Fanatics Fest NYC 2026 at Jacob Javits Center in New York City on July 16, 2026. (Dave Kotinsky/Getty Images for Fanatics)

Before Brady’s toss pulled the seat out from under his favorite tight end when they were both in the NFL, Fox News Digital caught up with Graves to find out how a dunk tank filled with his brand’s famous sauce came to be.

"I never thought of a Cane’s Sauce dunk tank, but partnering with Fanatics and Fanatics Fest, which is great," Graves explained. "They’re amazing partners. One, Michael Rubin and I have been friends, and talk about business, help each other out in many different ways. A rising tide lifts all boats. Before we started partnering with