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Rachel DeMita, sports influencer and podcast host, joins BIG3 as courtside commentator

Sports influencer Rachel DeMita talks to Fox News Digital about her new role with the BIG3 basketball league.

Rachel DeMita is a sports influencer with more than 1 million followers on social media, a podcast host, a former basketball player at Old Dominion and she recently added a new title to her professional resume – exclusive courtside commentator for the BIG3.

DeMita’s role with the BIG3 was announced on Monday. She will be giving basketball fans a behind-the-scenes look into the upstart basketball league and amplifying the voices of the star-studded league, which include Nancy Liberman, Lisa Leslie, Jason Richardson, Frank Nitty and other former NBA players.


Rachel DeMita takes the floor during player introductions prior to the NBA All-Star Game Celebrity Game at Los Angeles Convention Center on Feb. 16, 2018. (Jayne Kamin-Oncea/Getty Images)

"It’s a little different than your traditional sideline reporter," DeMita told Fox News Digital of the role. "… We’re also going to make sure that there’s a fun spin to it.

"I also do a lot of content on social media and with the media landscape changing as much as it has over the past few years, just knowing what the basketball audience and the BIG3 audience wants to see and what’s going to excite them. What are some of the little questions that we can ask? What behind the scenes content can we give them that’s interesting to them, gets them more invested in the players and coaches and the culture of the league?"

DeMita said she was first introduced to the BIG3 League when Allen Iverson was a player-coach for 3’s Company in its inaugural season in 2017. Since then, the Ice Cube-founded league has seen legends of the game