PTO Tour: Alistair Brownlee relishing maiden battle with Kristian Blummenfelt and Jan Frodeno in Ibiza

Alistair Brownlee believes a Balearic battle with two former fellow Olympic champions can catapult the profile of triathlon to new heights. Brownlee helps form a star-studded line-up in the Spanish sun alongside reigning Tokyo champion Kristian Blummenfelt and Beijing 2008 gold medallist Jan Frodeno, who is widely considered the greatest triathlete of all-time. Ad The 100km race — 2km swim, 80km bike and 18km run — will be the first time the decorated trio have competed against each other as the PTO looks to revolutionise awareness and drive further visibility of the sport.

TriathlonBrownlee relishing maiden battle with Blummenfelt and Frodeno in Ibiza5 HOURS AGO He said: «It's a fantastic sport that hasn't really had great media coverage or great ways for fans to engage in it. »The PTO is attempting to change that, commercialise it and put on events for professional triathletes around the world. «The PTO is a fantastic project — but I still think there's a long way triathlon can go in terms of commercialising the sport, providing exposure and earning opportunities for elite athletes.

»There are great stories to be told and great athletes to follow and there needs to be a format to do that. «And I think the PTO is doing this and pushing up every other organisation's game around it. »As someone who's passionate about triathlon, you want your sport to be successful.

You want to increase the awareness of it. You want people to have the same pleasure and joy that you get from it. «The way to do that is to make more people aware of it.