Primark's £4.50 primer hailed as perfect dupe for Molly-Mae's favourite £50 Bobbi Brown product

Primark shoppers have found a beauty steal with the retailer's £4.50 Vitamin Enriched Moisturising Primer, which they're praising as a wallet-friendly alternative to Molly-Mae Hague's beloved Bobbi Brown Face Base primer.

While the acclaimed Bobbi Brown primer is priced at £50 for 50ml and has become an essential item in makeup including that of Love Island favourite Molly-Mae Haguedue to its rich blend of shea butter and vitamins B, C, and E, budget-conscious buyers are keen on finding more affordable options. Primark seems to have delivered just that, with TikTok users even claiming the high street version feels "exactly the same" as the pricier counterpart.

TikTok user @mercjessica_x spread the word by posting a video displaying the sought-after item in stock at Primark, exclaiming: "Primark finally have the Bobbi Brown dupe! ! ! " Beauty buffs didn't waste time responding, with one fan eagerly saying: "This is the Bobbi Brown one I use but like £40 cheaper," and another adding, "Omg I've been trying to find this for so long,".

TikTok users are singing praises for the Primark primer. @saraholivia6 commented that it has the "same consistency and finish" as the Bobbi Brown version, while "@rachelmcbride_" noted its "same unreal lemon smell! ".

The £4.50 Primark primer first went viral last year, quickly selling out. Now that it's back in stock, beauty enthusiasts are rushing to get their hands on it.

TikToker Beth Wainwright shared with her followers: "This [Primark dupe] smells like the Bobbi Brown one, exactly. This feels like butter. Wow, this feels so luxurious. I can't believe this was £4.50."

Alicia Land, another TikToker, agreed, telling her 25,500 followers: "I think if I had to do a blindfolded test I would