'Predatory' cold call firms targeted elderly victims taking hundreds a month for unnecessary insurance

Five “predatory” firms who targeted elderly and vulnerable people with more than 750,000 marketing calls have been fined £405,000.

The companies targeted people who had signed up with the Telephone Preference Service (TPS) – a register for those who do not want to receive marketing calls – to sell insurance for appliances such as televisions, washing machines and fridges.

Most of the companies deliberately targeted older people after buying details about their age and landline numbers from third parties, the Information Commissioner’s Office (ICO) said.

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One elderly individual had their savings whittled down from £8,000 to £500 in just over a month, while another elderly person with short term memory loss was being charged £500 a month for insurance they mostly did not need.

The ICO investigated the firms – Domestic Support Ltd, Home Sure Solutions Ltd, Seaview Brokers Ltd, UK Appliance Cover Ltd and UK Platinum Home Care Services Ltd – after receiving complaints from the public and information from Action Fraud, Trading Standards, Which? and the call blocker provider trueCall.

Information Commissioner John Edwards said: “These are unlawful predatory marketing calls that were targeted at some of the most vulnerable members of our society and driven purely by financial gain.

“It is clear from the complaints we received that people felt frightened and distressed by the aggressive tactics of these companies, sometimes giving their financial details just so they could hang up the phone. This is unacceptable and clearly exploitative.

“It is only right that we take tough and prompt action to punish those companies