‘Passion for youth development reason for handball sponsorship’

Action from Prudent Energy Handball Premier League at the M.K.O Abiola Stadium in Abuja

Chairman of Ardova Plc, Alhaji Abdulwasiu Sowami, has explained that his firm decided to continue sponsoring the Prudent Energy Handball Premier League, now rechristened Ardova Handball Premier League, because it believes such support would help the country’s youths find productive outlets for their talents.

The Prudent Group on Friday signed a three-year deal with the Handball Federation of Nigeria to continue sponsoring the Premier League, which begins next month in Benin, Edo State.

Speaking at the unveiling of the new contract following the end of the previous five-year deal, Sowami stated that the firm was able to meet its agreement in the last five years because its belief in youth and sports development subsists.

“Before our sponsorship five years ago, handball, as a sport, did not attract any significant corporate attention and support. I am quite pleased to say that the impact of our sponsorship and the proactiveness of the handball board, led by Mr. Sam Ocheho, made our athletes to excel locally and internationally.

“It has been a clear indication that the Nigerian youth has all the qualities and talents, especially in sports, to navigate these trying times where unemployment and crimes are major problems facing our country.

“These athletes have demonstrated that all they need is our support, encouragement and motivation. With these, we can proudly carry the flag of our nation locally and internationally in all competitions.

“As a company, we are proud of our investments in the Handball Federation and look forward to continued partnership and cooperation with the league,” he said.

Reacting to the new deal, an excited Handball