Parents rush to Sainsbury's up to half price toy sale as Peppa Pig, Barbie, Lego and more reduced

The Sainsbury's up to half price toy sale has had parents rushing to stores eager to pick up some of the bargains on offer.

We reported last week the event is always a big hit with families and features main brands including Lego, Barbie, Paw Patrol and more.

The retailer always remains tight lipped over the dates of the sale, but it started in stores today and is expected to run until October 18.

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One budget Facebook group - Money Saver Bargain Hunters - has shared details of some of the price cuts and families are eager to get their hands on some of the biggest brands.

Sale items include the likes of the Cocomelon Kitchen reduced to £30, Barbie Space Discovery Doll down to £27.50, the Jurassic World Super Colossal Tyrannosaurus Rex down to £40 and the Peppa Pig Tea Set and Serving Trolley reduced to £23.

Shoppers have been quick to comment on the reductions, which are in store only.

"Looks like I will be going there today," said one. "Well I know where a lot of my money will be going," said another.

Some suggested that the reductions aren't as good as previous years, saying they've seen other retailers selling products for the lower prices.

But a quick check by our Manchester Family showed many of the prices are in fact the cheapest around.

The Barbie Space Discovery Doll for instance is just shy of £50 at other places and the Jurassic World Super Colossal Tyrannosaurus Rex is £59.99 at Smyths and Amazon.

Other reductions include

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