Organisers target record viewership at 2023 Women's World Cup - Australia FA boss

Organisers of this year's women's soccer World Cup in Australia and New Zealand are hoping to attract record viewership of up to two billion viewers for the tournament, Football Australia (FA) chief executive James Johnson has said.

A FIFA report published in 2019 said 1.12 billion viewers tuned into the 2019 Women's World Cup in France.

"I think (broadcast audience) is a very typical measure. If we can hit two billion people, that's really doubling the audience (from France)... We think that's achievable," Johnson told the BBC in an interview published on Friday.

"And we know we'll get a good audience from the traditional football markets, like the United Kingdom, like Europe. We're also in a time zone where all the big populations are. Our neighbours are China and Indonesia.

"We're very close to the West Coast of the United States. And we're also very close to India. So there's going to be so many people that would tune in and watch this competition."

The 2022 Women's European Championship, which was won by hosts England, had a projected global cumulative live viewership of 365 million, while a record crowd of 87,192 were at Wembley Stadium for the final.

"It was extremely inspiring. We were watching that tournament very, very closely. And we took a lot of learnings from that tournament," Johnson said.

"I think what we saw is, if your first game gets off to a strong start, it sets the tone for the tournament. And that's something we'd love to replicate here Down Under."

Johnson added that Football Australia was lobbying FIFA to change the venue of Australia's opening match from the 45,000-seater Sydney Football Stadium to Stadium Australia, which has a capacity of 80,000.

Australia start their campaign against Ireland before