NFL Commissioner Roger Goodell gives Travis Kelce-Taylor Swift relationship stamp of approval: 'We welcome it'

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The budding romance between Kansas City Chiefs star Travis Kelce and pop icon Taylor Swift has ushered in a new audience for the NFL, and commissioner Roger Goodell has welcomed that growth with open arms. 

Speaking with "CBS Mornings" ahead of the Thanksgiving weekend lineup, Goodell gave his stamp of approval when asked about the relationship as it relates to the league’s popularity. 

Travis Kelce's mother Donna Kelce wore friendship bracelets while chatting with Taylor Swift during a Kansas City Chiefs game. (David Eulitt/Getty Images)

"Listen, they’re happy, they seem to be enjoying their relationship — that’s great in and of itself, but it has connected more fans of Taylor’s and more fans of the NFL," he began. 

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"To see that they have a connection, now they have a connection to our game and to Taylor. And she’s an unbelievable artist. Obviously, Travis is an unbelievable player. I think it's great for the league to have that kind of attention. So we welcome it." 

NFL Commissioner Roger Goodell visits with referees before the game between the Kansas City Chiefs and the Detroit Lions at GEHA Field at Arrowhead Stadium in Kansas City, Missouri, on Sept. 7. (Cooper Neill/Getty Images)

In the early stages of the relationship, Swift was spotted at several Chiefs’ games alongside Kelce’s family and friends. The NFL faced some criticism that it was overdoing it after the storyline seemed to dominate broadcasts and the league’s social media platforms. 

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But the NFL defended itself in early October. 

"We