Next praised for 'beautiful' detail in GBBO Nadiya Hussain collection

British retail giant Next has been praised for its new collection with Great British Bake Off Winner and Birthday cake maker for the Queen, Nadiya Hussain.

The retailer is working with the GBBO star to release a range of headscarves and turbans - items which are currently painfully underrepresented on the high street and in most major British retail chains. As well as headwear, Nadiya's collection also includes blouses, shoes, dresses and jeans.

Asked why she chose to work with Next to create the collection, Nadiya said: "As someone who has worn headscarves as young as my early teens, finding headscarves on the high street has always been a struggle. Of course, I could go to my local area, where buying headscarves was never a problem, but that became two separate trips that had to be accounted for.

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"To be able to go to one shop and buy everything you need is a total luxury. Shoes, clothes, underwear, coat, and scarves, that’s a big deal. I have always loved shopping at Next because I can get everything, I need in one place, and now even my scarves. That’s going to be liberating for many people out there, I just know it.”

When it comes to the colour palette of the collection, Nadiya opted for neutral tones over bright colours. She said:“I love wearing bright scarves, but I love neutral tones that compliment all of our skin tones, so I picked colours that will compliment every outfit and every skin tone. Neutral tones are great as they become an extension of what you are wearing.”

With a variation of prints and patterns also featured in the collection, Nadiya explains she was keen to be involved in every step of