New Pop-Tarts Bowl reveals delicious surprise for winning college football team

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The inaugural Pop-Tarts Bowl for college football is coming with a pretty delectable treat for the team that wins the game. 

The bowl’s press release revealed that a giant Pop-Tart will serve as the bowl game’s mascot, but there’s a pretty big feature about the mascot that the winning team will come to enjoy: It’s edible.

Yes, the mascot will be an edible Pop-Tart, which the winning team will have as a rewarding snack. We’ve seen turkey legs munched on in the NFL after Thanksgiving victories, but this takes eating after a big game to a whole new level. 

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Pop-Tarts are displayed in Germantown, New York, on July 24, 2023. (Gabby Jones/Bloomberg via Getty Images)

The press release said the Pop-Tarts mascot will be running around Camping World Stadium in Orlando, Florida, on Dec. 28. This bowl game, most recently known as the Cheez-It Bowl, is entering its 34th edition in college football.

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The game is to feature top teams from the ACC and Big 12 conferences.

"Since turning toast and jam into an ingenious toaster pastry almost 60 years ago, Pop-Tarts has always been about making the world more fun, more unexpected and more delicious for fans of all kinds," Heidi Ray, senior director of marketing at Pop-Tarts, said in an earlier press release.

This scene shows a flyby prior to the game between Florida State and LSU at Camping World Stadium, September 3, 2023, in Orlando, Florida. (Julio Aguilar/Getty Images)

"We’re ecstatic to be the new title sponsor of the Pop-Tarts Bowl with our partners at Florida Citrus