MTV makes huge investment into Manchester's legacy ahead of EMAs ceremony

Ahead of the European Music Awards (EMAs) taking place this weekend, MTV has announced it has made a major investment into a new Manchester facility.

On Sunday (November 10), Rita Ora will host the MTV awards ceremony direct from Co-op Live, which is set to include performances from the likes of Raye, Teddy Swims and Pet Shop Boys.

Whilst MTV has already taken over the city in a variety of forms, including Metrolink tram stops - featuring announcements from Rita herself - and takeovers at beloved music venues as part of Music Week, the broadcaster has committed to a longer-lasting legacy that will continue in Manchester beyond this weekend’s event.

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The Manchester Evening News can exclusively reveal that MTV has pledged funds for a new cinema space which will benefit patients and their families who are cared for within the Manchester University NHS Foundation Trust – hailed as the largest NHS Trust in the country.

MTV’s parent company Paramount Global will be providing a donation towards the creation of the MediCinema facility, which will be located within Manchester University NHS Trust’s Oxford Road hospital campus.

Bringing the therapeutic power of cinema to patients and their families, the facility will consist of an auditorium equipped with space for beds, wheelchairs and medical equipment and will allow those being under medical care to still be able to enjoy the experience of going to the cinema.

Once operational, the new MediCinema will support patients of all ages cared for throughout the Trust’s Oxford Road Campus hospitals, including Royal Manchester Children’s Hospital, Saint Mary’s Hospital and Manchester Royal Eye