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Middle East money forcing Liverpool, Man Utd to seek new investment - experts

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Middle Eastern investment in European clubs and the collapse of a planned Super League are the main driving factors behind two of England's most storied football teams, Liverpool and Manchester United, seeking new investors, industry experts have told Reuters.United's owners, the American Glazer family, began looking at new investment or a potential sale last year, with British billionaire Jim Ratcliffe's company INEOS entering the bidding process.Liverpool's owners Fenway Sports Group also said they would "consider new shareholders", with the Anfield club struggling to qualify for the lucrative Champions League next season.United and Liverpool are the two most successful teams in English football but have won only one league title each in the past decade.Lisa Neirotti, the Director of the MS in Sport Management Program at the George Washington University School of Business, said the owners are "desperate for money" in the face of a "limitless" supply from the Middle East."The challenge for whoever purchases the team, if an individual or investment firm, is they will need to compete against 'state-owned' teams such as Manchester City, Paris St Germain and Newcastle United," Neirotti said."They (current owners) need an infusion of cash in order to keep paying these transfer fees and the salaries.

You don't make money running a sports team, you make it when you sell it."You get a lot of money from the Premier League, from broadcasting and sponsorship, but you also have to put a lot of money in to keep your team."As top European clubs sought more revenue streams, United and Liverpool were two of the 12 teams involved in creating the breakaway Super League in 2021, before fan backlash and government pressure forced the

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