Mercedes-Benz to become long-term partners of WTA Tour from 2026

Dec 10 : Players, officials and guests at WTA tournaments can look forward to being chauffeured in an exclusive fleet of Mercedes-Benz vehicles from 2026 after the German automaker announced it had become the women's tour's premier partner on Wednesday.

The partnership was announced at a press conference at the Mercedes-Benz Museum in Stuttgart and will begin on January 1, 2026.

The partnership also makes Mercedes-Benz the WTA Tour's exclusive automobile partner.

WTA founder Billie Jean King said a global brand like Mercedes-Benz standing with the women's tour sends a message that "echoes far beyond tennis".

"It says women's sport matters and our athletes deserve to be seen, heard, and given a global platform to shine and inspire," King said in a statement.

"I am incredibly proud to see the WTA carrying our vision forward with purpose and passion."

Mercedes-Benz said it would be present at nearly 30 WTA tournaments - which include WTA 1000, 500 and 250 events - next year, with more planned from 2027.