Meet Kash Shaikh, man bringing ‘baseball diplomacy’ to Middle East, South Asia

DUBAI: For Kash Shaikh, it is all about “bringing people together.”

It, in this case, is the monumental task of bringing professional baseball to the Middle East and South Asia. He described it as “baseball diplomacy.”

Chairman and chief executive officer of Baseball United, the first-ever professional baseball league focused on the Middle East and Indian subcontinent, Shaikh told Arab News: “For us, me, and everyone on our leadership team, we’re all lifelong baseball fans.

“We’ve been connected to the game, either as executives or players or fans, for really our whole life. We have a collective 500 years of baseball experience within our leadership team.

“About a year-and-a-half ago, we all came together with this idea, this vision to grow the game of baseball. And as we were thinking through the potential opportunities with the game, what we realised pretty quickly was that the biggest opportunity for growth was international. And the best place for that growth would be the Middle East and South Asia, for a few reasons.”

He referred to his target region as “the epicenter of bat and ball sports,” with more than 1 billion cricket fans.

Shaikh said: “It’s also a region that’s fully embracing sport and investing in sport. Dubai, and the UAE is a big example, so too is Saudi Arabia, Qatar, obviously, and other countries throughout the region.

“And it’s a region where this is a completely white-space opportunity from a business and a brand-building standpoint. There are no professional baseball leagues in the region, we’re the first, and there’s not much professional baseball and baseball infrastructure at all within the region.

“There are passionate people who love the game though. There are kids who have tools and