Marks and Spencer shoppers hail 'liquid gold' anti-ageing serum they've used for decades as 'key' to tighter skin

Marks and Spencer shoppers are swearing by a 'liquid gold' anti-ageing serum that they insist makes skin 'glow' and helps to reduce age spots, fine lines and wrinkles. The M&S anti-wrinkle serum has a cult following of women who have been using it for decades - with some saying they've been using it for 27 years.

The Liquid Gold anti-ageing toner contains 5% Glycolic Acid gently exfoliates the skin to clear dead skin and pollution build-up. It has been created with resurfacing and revitalising the complexion in mind, which will, in turn, improve luminosity and tone.

The Alpha-H Liquid Gold anti-wrinkle serum also has anti-ageing properties, as the ingredients used assist in stimulating collagen production and minimise the appearance of fine lines, wrinkles, pigmentation, open pores and sun damage. The toning serum is hydrating and promotes moisture retention, while strengthening the skin's protective barrier.

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At the end of an independent clinical trial performed on a group of 28 participants over 8 weeks, 93% saw an improvement in skin elasticity. 88% of people saw an improvement in skin tone and luminosity, while 88% of people saw an improvement in skin texture.

The anti-ageing toner has a near-perfect five-star rating, with an average rating of 4.8 out of five. 97% of reviewers say they would recommend it to a friend, and beauty buffs have been impressed by how well it hydrates, makes the skin glow, and have hailed it a 'game changer'.

One shopper said: "I've been