Man slashes weekly ASDA shop from £52 to £17 using 1-second Martin Lewis tip

Money Saving Expert Martin Lewis is known for his golden rules and advice when it comes to reducing bills as much as possible. And, as food prices continue to rise, people have been looking for ways to reduce their food shopping totals without having to buy a load of yellow sticker food that's about to go out of date.

But according to Martin, you can reduce how much you spend in supermarkets like ASDA in a single second. All you have to do is crouch down on the floor.

This is because ASDA tends to put more expensive brands at eye-level, while the budget bits are on the bottom shelf where they're not so visible.

READ MORE: Supermarket will give shoppers a discount depending on their age - and it's not Aldi, ASDA or Tesco

Harry Ingham, a reporter at our sister site Hull Live, headed out to Asda in Hessle Road, west Hull, to put this theory to the test. Here's what he said.

"I started with a household essential: I checked the price of top-shelf coffee versus bottom-shelf coffee and found that Douwe Egberts cost an eye-watering £5.90, while ASDA's own brand was a mere £1.83. The teabags told a similar story. The Pukka green tea on the top shelf was £2.79, whereas ASDA's own green tea was only 70p a box.

"By the way - to answer an obvious question you might have, I compared like for like on size and weight - not just the most and least expensive items. In this way, I found some stark price differences: for example, a tub of top shelf Fage Greek yoghurt costs a whopping £4.50, while the bottom shelf ASDA equivalent is priced at £1.50.

"I headed to the milk aisle - though on this occasion I decided to go dairy free. A carton of Califia Oat milk, found on the top shelf, will cost you £2.65, whereas the ASDA oat milk, on the