Macdonald: No complacency as Seahawks try to 'run it forward' - ESPN

RENTON, Wash. — As the Seattle Seahawks look to become only the third team this century to repeat as Super Bowl champions, they aren't talking about defending their title or «running it back.»

Coach Mike Macdonald has come up with a different bit of messaging.

«We're using the term, we want to run it forward — 'it' meaning our process and who we are,» Macdonald said Tuesday. «I think this is going to be… something that we're going to talk about consistently. I don't think it's a one-and-done type of conversation. Really, it's just how we talk about how we operate all the time. It's something that we're having conversations with our team and our units every day about who we want to be and how we want to do things, and this situation is no different.»

Macdonald often preaches the importance of focusing on process over results. Those words have made their way onto one of the team-issued T-shirts that players and coaches wear around Seahawks headquarters.

«Run it Forward» could be next.

«I think when you look at some of these high-performing teams that have been able to do it over a long period of time, I think the common thread that you find is a standard that you feel responsible to uphold on a daily basis, and part of that standard here is chasing edges, is a spirit of evolution and a spirit of moving forward all the time,» Macdonald said. «So that's where our minds are. But giving us the freedom to move forward and have the space to kind of make each new phase of the year our own and unique to us. There's a balance there [of thinking about picking up where they left off versus starting from scratch].

»But again, I've just been really pleased with every day's work and haven't sensed an ounce of complacency, and that's