M&S introduces major change to Sparks loyalty scheme

Marks and Spencer is tweaking its Sparks loyalty scheme in the hopes of saving shoppers some cash.

The supermarket chain is trialling cheaper prices for Sparks members over the next two weeks in 49 food halls in South Wales, the West Midlands, and the North East of England. In order to gain access to the lower prices, shoppers must scan their Sparks card at the till.

Currently, shoppers can grab cheaper prices on select lines such as the Barbecue Heroes and Chicken Delux Family dine-in deals. Barbecue Heroes meal deals are being reduced to £10 instead of £12 while the Delux Family Dine is being reduced from £15 to £13, the Mirror reports.

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A spokesperson for M&S said: "In 2020 we relaunched Sparks as a digital-first loyalty scheme and in three years have almost doubled the number of Sparks members to more than 16 million - rewarding them with personalised offers, special treats, and thankyou.

"We're always innovating and trialling different ways to reward members including Sparks Day Out, 12 Days of Sparks and our recent trial, Sparks Delivery Pass. The trials that are currently underway give every Sparks customer who shops with us at stores in these regions access to a lower price on some customer favourites."

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Similar schemes have been announced by M&S competitors such as Sainsbury's which introduced cheaper prices via its Nectar scheme while Tesco reduced prices for Clubcard members.