LIV Golf seeking new investors as speculation continues over Saudi backing

LIV Golf is seeking new long-term investors amid speculation Saudi Arabia is set to end its financial backing of the breakaway circuit.

In a statement outlining its direction, the league said it is focusing on “securing long-term financial partners to support its transition from a foundational launch phase to a diversified, multi-partner investment model”.

The move comes after widespread reports that the Saudi Public Investment Fund (PIF), which has invested more than five billion US dollars into LIV since its launch, is preparing to step away after the 2026 season.

LIV did not refer directly to the PIF in its announcement but confirmed a change in structure, including the appointment of a new independent board led by Gene Davis and Jon Zinman.

There was also no mention of Yasir Al-Rumayyan, governor of PIF and co-founder of the LIV project, in the statement detailing the next steps forward.

The implications are that LIV will no longer be supported by a single major backer and Saudi involvement, at the very least, will be reduced.

The statement read: “LIV Golf today announced new board appointments as the league focuses on securing long-term financial partners to support its transition from a foundational launch phase to a diversified, multi-partner investment model.

“This strategic evolution, accelerated by the league’s record-breaking performance in 2026, includes the appointment of a newly-established independent board led by Gene Davis and Jon Zinman, seasoned experts with proven track records of navigating complex situations and unlocking value for global organisations, to guide the league through its next phase.”

LIV Golf announces strategic board appointments and expanded strategy#LIVGolfhttps://t.co/xUnPIbraih

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