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Lionel Messi has signed up to promote Socios.com, a cryptocurrency company that specialises in fan tokens. The Argentine has penned a mouthwatering £15million deal, joining the likes of Tom Brady and LeBron James in venturing into the virtual currency world.

He becomes the latest athlete to enter the world of crypto, which has grown massively over the past few years. And the crossing of sports has proved fruitful for Socios.com.

Alongside Messi, the company has sports stars from football, NFL and NBA - making its presence in the United States huge. Socios.com specialises in digital fan tokens and further bolsters the relationship between crypto firms and sports, which has proved controversial as well as expensive.

In a news release, Socios revealed that Messi will be added as an ambassador to the brand and will be involved in promotion campaigns and publicity acts in the build-up to the Qatar World Cup in the winter. The seven-time Ballon d'Or winner knows all about the form of currency after crypto was used in the deal that took him to Paris Saint-Germain in the summer.

The deal that was signed by Messi and Socios