Lane Kiffin says NIL is 'legalized cheating,' has made college football 'a disaster'

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College athletes have been able to profit off their name, image and likeness (NIL) for two years now, but it's an ongoing trek to the perfect system.

Some, like Olivia Dunne and the Cavinder twins, have netted seven figures based off their looks while others are treating it like professional sports – where they'll get paid the most is where they'll go.

In Lane Kiffin's eyes, the latter is the most popular usage of NIL, or as Kiffin called it, "pay-for-play."

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Head coach Lane Kiffin of the Mississippi Rebels looks on after the game against the Mississippi State Bulldogs at Vaught-Hemingway Stadium on November 24, 2022, in Oxford, Mississippi. (Justin Ford/Getty Images)

"When this first came out, basically said, whatever programs have the most aggressive boosters with the most money are going to get the players," Lane Kiffin said at SEC Media Days on Thursday. "And now we are adding some states that you don’t have to follow the NCAA, and now the university can take their money and give it to the collective to give it to the players."

"This is a disaster coming because you just legalized cheating, and you just told donors they can pay the players is what you did."

The Ole Miss head football coach also noted that players are understandably taking advantage of every negotiating period they can.

"Now we are seeing you really can get paid three times if you want to," Kiffin said. "You can get paid coming out of high school. You can one-time transfer, go in, get the most money and get paid again. And then you can grad transfer and then get paid again. Eventually, you’ll not be able to do