Koora Break bets on Saudi football content boom with new HQ

RIYADH: Walking through Koora Break’s new headquarters in Riyadh, one can quickly see how far the company has come since its launch in 2022.

A mural stretching across one of the office walls documents every milestone in the company’s journey, while empty pentagonal spaces have been left open for future achievements leading up to 2034.

Koora Break calls it the “Road to Glory.” With the recent launch of the Rio Ferdinand-backed brand’s new headquarters in Riyadh, co-founder Khalid Al-Khudair spoke to Arab News about the next stage of the company’s ambition to take football stories to global audiences.

“We’ve invested in this place, and we’ve invested in the people,” Al-Khudair said. “You can see that this office today is a very friendly working environment and allows people to be more creative because of the content we are producing.”

Among the standout features of the new headquarters is a wall of signed football jerseys, alongside an outdoor area featuring two mini-futsal pitches designed for challenges and social content production.

Content has long been central to Koora Break’s rise, with everything from breaking football news to podcasts featuring household names helping the platform to grow across the Arab world. But the company believes its next phase will extend beyond social media.

“We’re transitioning from being purely a social content platform into a digital, tech and AI-driven business,” Al-Khudair said. “But at the same time, we aspire to maintain the entertainment aspect for our users.”

A large digital dashboard dominates one side of the workspace, displaying live user, content and video analytics that help to shape the company’s strategy on a daily basis.

“Our first office was a flexible space that