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Kelsey Plum believes WNBA marketing superstars better will help 'grow the game tremendously'

WNBA star Kelsey Plum wants to see her league market superstar players better.

There's no doubt the WNBA is growing in terms of viewership, which Las Vegas Aces star Kelsey Plum loves to see. 

As the Aces faced off against the New York Liberty in the WNBA Finals this past month, each game averaged 728,000 viewers on ESPN platforms, which is the league’s most watched finals in 20 years. In Game 4’s victory by the Aces, which came down to the final buzzer, 889,000 viewers made it the most-watched Game 4 on record with viewership peaking at 1.3 million. 

With viewership up 36% from last year’s Finals, the WNBA is clearly gaining more recognition for the product it puts out on the court each game. To bolster that even more, Plum believes it’s time for more investment in the league’s stars. 

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A'ja Wilson, left, and Kelsey Plum of the Aces laugh onstage during the team's WNBA championship victory parade and rally at Toshiba Plaza on Oct. 23, 2023, in Las Vegas. (Ethan Miller/Getty Images)

"I don’t think that we have a great inside scoop into the super stardom of WNBA stars," Plum explained to Fox News Digital while highlighting her excitement for Dick's Sporting Goods' "Holiday Shopping Sprint" that she will be participating in soon. "I think that we see them in certain lights, and that we get to see them mic’d up for a game and things like that. But I think getting to know people more on a human basis and have that connection relationally with the audience and other people I think that would help the game grow tremendously."

Plum added that the NBA made "tremendous investment" into their players, which include superstars LeBron James, Giannis Antetokounmpo and Jayson Tatum. 

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