Joel Embiid begs Sixers fans not to sell tickets to Knicks fans ahead of playoff matchup: 'We need you'

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Joel Embiid’s return to the No. 7-seeded Philadelphia Sixers helped spark an impressive first-round win over the No. 2 Boston Celtics in the NBA Playoffs.

Now, the former NBA MVP is asking Sixers fans to make sure they don’t sell tickets to fans of their next opponent: the New York Knicks.

The Knicks, led by All-Star guard Jalen Brunson, walloped the Atlanta Hawks in Game 6 of their series, collecting a record 51-point win on the road to move on to the next round. They were watching Game 7 closely between the Sixers and Celtics, and Philadelphia brought the comeback to fruition, with Embiid scoring a game-high 34 points in the victory.

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Joel Embiid of the Philadelphia 76ers during the Game 7 against the Celtics at TD Garden in Boston, Mass., on May 2, 2026. (Maddie Meyer/Getty Images)

It was quite the rally for the Sixers, coming back from a 3-1 hole. But they now face a familiar playoff foe, and Embiid implored fans to make sure they’re in the seats and not those just a trip down the New Jersey Turnpike.

"I just have a message for our fans," Embiid said after the Sixers won Game 7, per ESPN. "Last time we played the Knicks, it felt like [Philadelphia] was Madison Square Garden East. We’re going to need the support.

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"Don’t sell your tickets. This is bigger than you. We need you guys."

Tickets became a talking point during the teams’ 2024 matchup, when Sixers ownership tried to block Knicks fans from buying tickets at their arena