Jaguars to rename stadium 'TrEverBank Stadium' for Trevor Lawrence endorsement deal

Emmanuel Acho, LeSean McCoy, James Jones and Dave Helman debate whether the Jacksonville Jaguars paid QB Trevor Lawrence too soon. Lawrence signed a five-year, $275 million extension.

The Jacksonville Jaguars are renaming their stadium from EverBank Stadium to "TrEverBank" Stadium to fulfill one of quarterback Trevor Lawrence's endorsement deals. 

The temporary change will be made for the Jaguars' game against the Cleveland Browns Sunday. It is a condition in Lawrence's new sponsorship deal with the Jacksonville-based financial services company EverBank, which began last month. 

EverBank has held naming rights for the Jaguar's home venue since it purchased the rights in 2010 for EverBank Field. The venue was renamed EverBank Stadium, and Lawrence has appeared in ads on multiple platforms, including social media and television. 

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Jacksonville Jaguars quarterback Trevor Lawrence (16) looks at the sideline during a game against the Tennessee Titans Jan. 7, 2024, at Nissan Stadium in Nashville.  (Bryan Lynn/Icon Sportswire via Getty Images)

Lawrence then became directly involved with the company this year when he started to appear in ads, including one in which he is supervising the installation of the new TrEverBank logo.

The company announced the temporary rebrand Thursday. 

Lawrence became the highest-paid player in the NFL this offseason, tied with Joe Burrow, when he signed a five-year, $275 million deal with Jacksonville June 20 at the age of 24. 

Dallas Cowboys quarterback Dak Prescott has since broken the record for largest annual salary after signing a four-year deal reportedly worth $240 million with his team Sunday. 

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