‘Investment in HiFL will grow Nigeria’s GDP, youth development’

Onyekachi

Dr. Onyekachi Onubogu is the Board Chairman of the Higher Institutions Football League (HiFL). With over 20 years of marketing and business leadership experience across different industries ranging from sports to communication and technology, Onubogu has spent a major part of his career building brands with a strong background in the sports sector in Nigeria. In this interview with FEMI ADEKOYA, Onubogu charged investors to take opportunities provided by HiFL to grow their brands while contributing to the country’s GDP.

Going by your experience across various sectors in Nigeria, what is your view on investment in the country pre/post-Covid-19? Investment slowed down towards the start of COVID-19 but gradually opened up post-Covid especially in the African regions due to challenges in major parts of Europe, America, Latin America, and Russia. There has been a lot of investment in telecommunication, arts and entertainment industries in Africa in the past two years. Many brands are realizing that as important as growing your brand is, growing the industry and the economy where your brand exists is pivotal in staying relevant. We have seen companies investing significantly in properties like Big Brother, the Premier League, film and music development platforms etc. Partnerships and collaboration now and in the future will be an integral part of marketing investment for brands.

Effective collaborations post-covid have been and will continue to be the bridge between building brands and impacting social investment in whatever economy it exists.

For over three years, you have been at the helm of affairs of the Higher Institutions Football League (HiFL) as Board Chairman. What is your assessment of the support received