Inside Dan Hurley's 'pathological, sick and obsessive' hunger to win a third title

Dan Hurley rolled into Madison Square Garden on Wednesday, fresh off the "Good Morning America" set in Times Square, as his car wash of media responsibilities continued throughout the day.

That's life on college basketball's mountaintop when you're the king of the sport, having won 12 consecutive NCAA Tournament games by a combined 260 points and back-to-back national championships. 

But Hurley, donning a sharp gray suit with a fresh haircut, black leather shoes, and a pair of socks that read "Certified Pain in the Ass," wasn't shying away from what a media scrum of dozens and dozens of reporters desired to know: 

What about a three-peat? 

"It's the elephant in the room," Hurley said of the feat, which only John Wooden and his legendary UCLA teams accomplished when winning seven in a row from 1967-73. "You can't hide from this opportunity. If we don't win three in a row, what are people going to say? That you suck as a coach because you could only win two in a row? But we realize the magnitude of this. You have to be a champion at UConn to be remembered and celebrated." 

Hurley is far from satisfied with the success his program has had over the past two seasons. In fact, when listening to Hurley and his players talk, it becomes abundantly clear that his approach heading into a new season has only intensified.

"If he has changed, he's gotten a little crazier," Huskies point guard Hassan Diarra said of Hurley.

Fellow starter and preseason All-Big East selection Alex Karaban pointed to Hurley's intensity and desire to win reaching a new peak this offseason.

"Hurley wants another championship so badly, but he's coaching us the same as he always has," Karaban said. "The intensity has always been there. Now, it's just