Indonesia's 'nobar economy' scores as World Cup fever boosts businesses

JAKARTA: In a packed Jakarta cafe, a collective groan rippled through orange-clad supporters just before noon on Tuesday (Jun 30) as the Netherlands crashed out of the 2026 FIFA World Cup, losing 3-2 to Morocco in a dramatic penalty shootout. 

For many Indonesian fans, it marked the end of another World Cup dream for a team they have supported for generations. 

But for fans of what is shaping up to be a World Cup of underdogs, the excitement has only just begun. The tournament's growing list of upsets has kept fans – and businesses – buzzing.

As the knockout stage gets underway, public screenings are drawing crowds to cafes, restaurants and hotels, while food delivery platforms are also seeing increased demand in Indonesia's growing so-called "nobar economy". 

"Nobar", short for the Indonesian phrase “nonton bareng” or "watching together", has become a staple of the country's football culture, turning match screenings into lively social gatherings. 

Indonesia is one of the few countries in Southeast Asia where all 104 World Cup matches are available on free-to-air television, after the government and state broadcaster TVRI secured the tournament's broadcast rights. 

While fans can watch from home without paying, businesses hosting public screenings are required to purchase a commercial licence from TVRI.

Thousands of establishments across Indonesia have done so, saying the investment has helped attract customers, extend operating hours and boost revenue. 

“Besides the food and drinks, the atmosphere makes (it) special. So, I prefer watching here instead of at home,” said football fan Krisna Rahman Rettob, who was watching a match at Djakarta Cafe, a popular sports diner in central Jakarta. 

The Netherlands have long enjoyed a