Iconic Camp Nou stadium set to be renamed after Barcelona and Spotify sign multi-year sponsorship deal

By Aleks Klosok and Ben Church, CNN

Updated 1232 GMT (2032 HKT) March 16, 2022

A general view inside the Camp Nou, which is now set to be renamed, as fans watch on during a La Liga El Clásico between Barcelona and Real Madrid on October 24, 2021.

(CNN)FC Barcelona has signed a multi-year shirt and stadium sponsorship deal with audio streaming platform Spotify, the Spanish club announced Tuesday.

For the very first time in the club's history, Barcelona's iconic stadium will be rebranded as the Spotify Camp Nou.The brand will also appear on the front of the men's and women's team shirts for four seasons from the 2022-23 campaign.Rakuten, an online shopping company, has sponsored the men's team since 2017, while tools and storage company Stanley Black & Decker became the official shirt sponsor of the women's team in 2018.Up until 2006, when it agreed a deal with UNICEF, Barcelona shirts were iconic for not featuring any sponsors.Read More«The partnership [...] is a first-of-its-kind for the club in bringing the worlds of music and football together, giving a global stage to players and artists [...] and building new opportunities to connect artists and players with fans around the world,» the club said in a statement.The agreement is now subject to ratification at the Extraordinary Delegate Members Assembly that's due to take place on April 3.Neither Barcelona nor Spotify confirmed the financial details of the deal.Barcelona is looking to usher in a new era at the club.Years of financial mismanagement has forced Barça to cut loose many of its most valuable assets — including former captain Lionel Messi, the greatest player in the club's history.Last year, President Joan Laporta revealed the full extent of the club's «very