'I had a Fitbit and this is just as good': Amazon's £100 smartwatch slashed by 70% to £30

Smartwatches and fitness trackers have been total game-changers for so many people, unlocking far easier monitoring of key data points like heart rate, step counts and more. However, especially if you look into the likes of the Apple Watch or a Garmin, you might be more than a little put off by how expensive they can be.

But there's a world of less well-known fitness trackers out there that offer way more affordable options, and one great choice is on a steep discount right now through Amazon. The I MFRCHCS Fitness Tracker has had its price slashed from £99.99 all the way down to £29.98, and that discount is live on almost every one of the 11 colours in which the watch is available.

For that low price, you'll get a really quite capable fitness tracker with an attractive portrait-style HD display. It has over 130 different sports tracking modes, to help the watch accurately keep track of what you're doing in a wide range of different activities.

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With 24-hour heart rate monitoring, you'll also get a good sense of how your overall fitness is progressing as you wear it for longer and longer. And it's not just reserved for fitness - it can also be linked up to your phone to let you know about new calls and messages too. All that, and it promises up to five to seven days of battery life, so you don't have to constantly charge it up.

Nearly 600 people have left reviews on Amazon after buying this fitness tracker, and their scores have averaged out to a star rating of 4.3. One user said: "I’m completely shocked with this product, was a bit sceptical before I got it as it